With cricket being worshipped in India, Lay's as a brand wanted to do something to be a part of the upcoming world cup. Our team took advantage of the numerous new flavours lay's was offering that time and came up with a campaign that was not only fun but engaging. 

We took our favourite cricketers and made them captains of each flavour and so began the battle of the flavours. 

The above films were made as follow up films to the main campaign where we see friendly banter between the flavour captains. 

The idea was to replace chefs with cricketers. The cricketers were seen taking over the kitchen and creating there own special flavour for the flavour world cup.